About Us

For over 70 years, the Jensen family has been serving Northwest Wisconsin and Eastern Minnesota from our Luck, Wisconsin showroom, earning trust through four generations of quality furniture, expert service, and deep community roots.

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Family owned and operated since 1956

Jensen Furniture has been Northwest Wisconsin and Eastern Minnesota’s premier destination for quality, selection, value and service. Our family has actually been providing these attributes to this area since 1903 when Jacob J. Jensen started his blacksmithing business in Luck. Since then, the Jensen family business has evolved from farm equipment to hardware and from hardware to furniture with those same principles as the foundation of our business.

Jensen Furniture has the area’s largest selection of Flexsteel, La-Z-Boy, Serta Mattresses and is Northwest Wisconsin’s only Hunter Douglas Gallery dealer. Compare our selection of these flagship brands to any of the larger stores in the Twin Cities, and you will find that we have more models of each of these top brands for you to choose from with a qualified, educated staff of designers to help you make your home furnishings decision. Our expert design staff can help you design the piece of your dreams or help you put together an entire room that will be the envy of your friends. From Capel Rugs to Hunter Douglas window fashions and Flexsteel and La-Z-Boy upholstery to Serta Mattresses and Mohawk Carpets, Jensen Furniture has all of your home furnishing needs covered with an educated design staff to help you decorate your home.

We will look forward to meeting you and helping you with your home furnishing needs!

Our Customer Reviews On Google

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I can’t say enough about Jensen Furniture in Luck, we just had new flooring installed the last two days and it was a terrific experience! Thank you so much for great work at a competitive price. We love the new feel at our home. Michael Downey

My first shopping experience at Jensen’s was GREAT! Joie was a pleasure as she assisted me and patiently showed me everything I wanted to see, answered all my questions and helped me pick out the perfect Lazy Boy rocker/recliners for my living room. My furniture was delivered a few days later by two polite, friendly, young men who carefully brought the chairs into the house and professionally set them up. I couldn’t be happier with Joie, the delivery crew, and my new furniture’s comfort, look, and fit. Thank you! Stephen Sobolewski

Very nice staff ( Joey and Sonya) and easy to deal with. They are very accommodating and helpful. One stop shopping. They are fifty miles away from us but well worth the drive. I had a window blind problem several times and if the owner of store was unable to repair, they agreed to send it to the manufacturer. Also from a furniture store standpoint, there inventory is spectacular. This family owned store really stands out as GREAT. Jim Kessler

My HunterDouglas blinds were installed today and I'm thrilled w the product, service, and installation!! I can highly recommend Jensen Furniture. Maria E.

Great experience, friendly and helpful staff, no pressure sales, we could take all the time that we wanted. We bought 2 recliners, can't wait to have them delivered! Our recliners were delivered today what a great delivery team, they were polite and knowledgeable about our recliners and made sure that we were satisfied. They made sure that we knew how to operate our recliners and put them exactly where we wanted. I highly recommend Jensen furniture for any of your furniture needs. Thank you to all the staff for their great service and product. David Beaulieu

We love shopping local and having it be a great experience! The staff was friendly and patient with us as we had our children with us while we were shopping. I loved that the sales person gave us time to sit and lay on the furniture without feeling pressured to make a decision. We will use Jensen Furniture again for any future purchases! Tina Karsten

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WHY CHOOSE JENSEN FURNITURE?

Free delivery within 100 miles of Luck, WI

3 Building Showroom Experience

Family Owned and run for 4 generations

Expert advice with Personal Service

Huge Selection in a Small-town Setting

Windows

We’re a Hunter Douglas Centurion Gallery dealer offering premium custom blinds, shades, and window coverings. Professional consultation and installation with gallery-exclusive styles.

Flooring

Complete flooring solutions with professional consultation and installation. We have an extensive selection of carpet, hardwood, and luxury vinyl, plus carpet cleaning services with special bundled pricing.

Custom Orders

Extensive custom ordering with fabric samples to take home. Work with our design team to create personalized furniture beyond our inventory.

Service Area

Jensen Furniture proudly serves Wisconsin's lake country with free delivery within a 100-mile radius of Luck, Wisconsin. We serve lake country communities including Balsam Lake, Danbury, Chisago City, Amery, and the Twin Cities metro area daily.

Our Services and Delivery

3 Massive Buildings of Furniture & More

Building 1: Flexsteel & Dining

Experience 12,000 square feet of premium Flexsteel upholstery with 50 different sofa and sectional displays plus 50+ recliners to test for comfort and function. Discover the exclusive Kincaid Custom Upholstery Design Studio where you can personalize every aspect of your living room furniture from over 750 available fabrics.

Take Fabric Samples Home

35+ Years Flexsteel Expertise

Tons of Custom Options

Building 2: La-Z-Boy & Bedding

Test drive 40-50+ La-Z-Boy recliners featuring the latest innovations like power recline, USB charging, and massage features alongside 25 different reclining and stationary sofas. Explore our dedicated sleep center with 30 different mattress models to try, many equipped with adjustable bases to help you find your perfect sleeping position.

Complete La-Z-Boy Gallery

Mattress Comfort Guarantee

Special Mattress Deals

Building 3: Flooring & Windows

Browse an extensive selection from over a dozen premium flooring brands including exclusive lines you won't find elsewhere, with samples available to take home for testing. Experience 30 life-size, fully functioning window treatment displays from Hunter Douglas, including motorized and smart home options with professional in-home consultation available.

Professional Installation Service

Hunter Douglas Gallery Exclusives

Carpet Cleaning Bundle Deals

Shop great furniture in the Luck, Frederic, Balsam Lake, Amery, Wisconsin and Chisago City, Minnesota area

Jensen's Furniture has been serving Wisconsin's cabin country for over 70 years, providing quality furniture, flooring, and window treatments to families throughout the lake region. Located in Luck, Wisconsin, our three-building showroom houses the largest furniture selection between the Twin Cities and northern Wisconsin, featuring exclusive Flexsteel and La-Z-Boy galleries, American-made solid wood furniture, and custom Amish pieces. We proudly serve Luck, Balsam Lake, Danbury, Chisago City, Amery, and surrounding communities with free delivery up to 100 miles. As a family-owned business since 1954, we offer personalized service, expert installation, and the trusted quality that has made us a destination for cabin owners, lake home families, and local residents for generations.

see our Black Friday Deals